Adam Roberts
Marketing Technology & Digital Platform Operations Leader
I build and modernize enterprise marketing platforms that power scalable, compliant, AI ready digital experiences.
From headless architecture to governance and operating models, I help organizations rewire how marketing technology works across content, data, and experience layers.
I operate at the intersection of
marketing, technology, and operations.
With over a decade of experience leading MarTech and digital platform initiatives, I design and govern modern, modular ecosystems that enable teams to move faster without sacrificing compliance, stability, or quality.
Headless and modular CMS environments
Build decoupled content ecosystems that enable scalable, multi channel delivery through structured architecture.
Enterprise platform configuration & governance
Define how platforms are configured, governed, and adopted at scale to ensure stability and compliance.
Marketing Operations leadership
Lead platform focused teams and design operating models that drive clarity, speed, and accountability.
Cross functional stakeholder alignment
Align Marketing, Technology, and Risk stakeholders around shared platform strategy and execution.
AI tool incubation and operationalization
Pilot and scale AI enabled tools responsibly with governance and measurable impact.
Build Accessibility compliant digital systems
Embed accessibility, privacy, and quality standards directly into platform design and workflows.
Led digital analytics and marketing performance initiatives for major CPG and consumer brands including Florida’s Natural, Compana Pet Brands, and BIC. Partnered with brand, media, and technology teams to translate campaign and website data into actionable insights, optimize digital experiences, and strengthen measurement frameworks across paid, owned, and ecommerce channels.
Client Industries:
- Automotive – Mercedes Benz
- Retail – Zwilling, Florida’s Natural, BIC
- Healthcare – Idorsia Pharmacetical’s, Novartis
- Ecommerce – Compana Pet Brands,
- Finance – Earnin
Oversaw digital marketing and ecommerce performance across a high growth DTC beauty brand. Drove platform optimization, analytics infrastructure, and paid media insights to improve conversion, retention, and operational efficiency.
Managed digital marketing operations and ecommerce strategy within a competitive consumer health environment. Focused on performance analytics, campaign optimization, and aligning marketing execution with measurable business outcomes.
Marketing Technology Strategy
Define and evolve enterprise marketing platforms that support scale, governance, and performance.
Select, configure, and operationalize platforms with engineering as a partner, not the driver.
Digital Platform Operations
Lead platform configuration and operations teams responsible for adoption, stability, accessibility, and execution quality.
Design operating models that enable marketing teams to work differently and better.
Headless & Modular Architecture
Guide organizations into headless and decoupled ecosystems where front end experiences are separated from content, data, and services.
Structure content and data for multi channel delivery and long term scalability.
AI Enabled Operations
Experiment with and evaluate AI driven tools.
Launch pilots responsibly.
Scale solutions with governance and risk management built in from day one.
CONTACT
Looking to Turn Complexity into Clarity?
Let’s connect.
Adam Roberts ©2026